Video marketing is popular among marketers for one major reason—it works. Want to boost the number of people visiting your site to make reservations? One study found that including your video on a landing page can improve conversion rates by nearly 80%, with 70% of marketers noting that video has higher conversion rates than other media formats.
More importantly, people care about the videos they see, and your food is an excellent subject. Restaurants have the added advantage of being very visual and sensory (after all, who hasn’t seen a plate of food that makes them drool with anticipation), which positions them as ideal subjects for video.
People think, relate and communicate in a form of stories and videos are the best way to share your brand story with the world. Whether you are telling the story of a local community that connects with your restaurant, your serving and kitchen staff that makes the food magic happen or the local farm or winery that provides the right ingredient for your restaurant, videos can help you bond with your customers.
Talk to the Chef
Talking to the chef
Nothing fascinates restaurant consumers like fancy knife work, grill skills or bartending techniques and videos are the best way to flaunt them to your consumers. Help your consumers meet the key players of your restaurant by creating videos of your culinary team in action. Have your Chef De Cuisine create the signature dishes and post them on social media. Create long and short versions of the same recipe so it can be posted on different platforms to gain the maximum effect.
Praise coming from your regular clients is the best praise indeed. If you have a loyal client base that treats your restaurant as their second home, have them saying nice things about your place on video. Whether it is an unforgettable experience, like celebratory graduation dinner or a proposal or their favorite meal at your place, let them talk about what makes your establishment special for them. Consumers always relate to positive user experience and new consumers tend to put their trust in the online word of mouth.
Recipe videos that are easy to watch and follow are the online rave at the moment. Nearly 50,000 people search for cooking videos online every month. Whether they are on simple recipes, cooking instructions or creating a new recipe from the scratch, people turn to videos to learn new recipes and cooking skills and providing them the instruction they need ensures visibility, traffic, and sales.
Vlogging or video blogging has been there for a while and food vlogging is a great way to communicate with a growing community of foodies online. Food vlogging on YouTube has long replaced cookbooks and live cooking shows on TV and are the go-to resource for cooking instructions.
According to the August 2018 statistics issued by YouTube, 3 in 4 adults watch YouTube videos at home mainly for entertainment and instructions. Comedy, music, entertainment and ‘How –To’ videos top the viewing charts during the past year. Moreover, 68% of YouTubers watched a video to help their day to day purchase decisions.
Moreover, Instagram too plunged into the vlogging game recently by introducing IGTV, a mobile-first, vertical and full-screen video experience, which allows users to create channels and record and upload videos up to 1 hr long.
In the light of these overwhelming development, vlogging for restaurants has become a must than an option. Vlog posts can be used to engage consumers on various aspects of your restaurant from food, beverages, preparation, serving to the sourcing of ingredients.
Nothing impresses consumers like being a part of a larger cause than a mere business endeavour. If your restaurant is heavy on local sourcing, promotes equal opportunity in employment or specializes in a specialized food item like vegan, organic or heritage recipes, videos are the best way to spread the word.
No matter what your choice of videos are, always remember to keep them engaging, entertaining and within the ideal time frame to attract and engage more viewers.